This was a full redesign of the home page of the main sales generating website for VoiceNation. The design is based on the existing style guide and brand guidelines with an updated, more polished feel. In doing research in house and studying Google Analytics trends, I felt like we could drive more traffic with a more eye-catching above the fold presentation. After directing a photo shoot with the model (an actual employee) I used her photo as an approachable, friendly element to welcome users in to the page. I also implemented the call to action in the right column to quickly get users to try the product for free. After a series of A/B tests, we locked in a design and traffic increased steadily after the redesign launch. We saw a spike in free trials immediately after launch that further validated the ROI for the redesign project.

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