After designing and crafting the brand identity package, website and collateral back in 2014, Georgia CALLS established a solid rooting in the Buford, GA community serving the formerly incarcerated. Their vision began to expand to include not only those recently released from incarceration but also the homeless families in the community. With their expanded vision, they needed to revamp their branding and website.

I redesigned the website to show this new broadened focus on families and to showcase their new tagline, Every Family Deserves a Chance. I designed and developed the website in Wordpress, creating a custom theme that would be easily updated and feature-rich. The brand colors remained consistent but more vibrancy was added with rich color photos and supporting color swatches. The result is a much more alive experience for the user, demonstrating the life-giving, restorative nature of the organization.

Website:  (old design)*

* This site launch was put on hold while the organization is refining their goals for 2017.
You can see the development site here -
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